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Community radio and brand experiences in South Africa.

The connectors that can switch on and switch up

We connect brands and communities through radio, digital channels and real-world experiences. Together, we help both thrive.

Smiling woman in a blue sweater framed by the OMNi O
  • 14MCombined station social reach through OMNi-Social
  • 12MDaily impressions through OMNi-Fi5.5M daily connections
  • 270+Community and campus radio stations
  • 10K+Jobs created

Brand experience

Your brand.
Our playground.

We help brands connect with communities through radio, digital channels, events and experiences.

Explore brand experience
Live community radio broadcast at the Rand Show

Radio and transit media

Reach

270+ community and campus radio stations. Campaigns verified through OMNi-Fication, plus In-Taxi Screens with access to 2M commuters a month.

Explore community radio
Commuters using their phones under an OMNi-Fi billboard

Digital connections

Engagement

12M daily impressions and 5.5M daily connections through OMNi-Fi. Approximately 14M combined station social reach through OMNi-Social. Award-winning digital expertise through OMNi-Lab covering websites, SEO, social media, content and reporting.

Explore digital channels
Performers on stage at a matric expo

Real-world experiences

Experiential

Calendar events and brand activations, backed by six decades of collective experience bringing brands to life in malls, taxi ranks, stores and community events.

Explore brand activations
Urban Playground pool hall

Large experiential spaces

Impact

Large experiential spaces where communities live and play: Respublica student living, and Urban Playground’s urban sports, e-sports and expression venues.

Explore our spaces

Explore our products

Radio, Wi-Fi, station social pages, student residences, in-taxi screens, and the venues where people already gather.

Reach

Community Radio

270+ community and campus radio stations across South Africa, with campaign reporting through OMNi-Fication.

OMNi-Fication(opens in a new tab)

Know what aired. Audio capture, campaign keywords and speech-to-text document your campaign across participating stations.

In-Taxi Screens

471 screens inside taxis, with access to 2M commuters a month.

Engagement

OMNi-Fi

Wi-Fi advertising across 11,420 hotspots in taxi ranks, taxis, malls and informal retail. 12M daily impressions and 5.5M daily connections.

OMNi-Social

Your brand on partner stations’ social pages, with the station DJ as your brand’s voice in the community. Approximately 14M combined reach.

OMNi-Lab

Award-winning digital expertise covering websites, SEO, social media, content and reporting.

Experiential

Brand Activations

Micro, medius and mega activations tailor-made to your marketing objectives.

Calendar Events

Sponsorship of established calendar events, including Raw Styles, UGS (Underground Soccer), Kota Festival and the Community Village at the Rand Show.

Impact

OMNi-Student

Campus radio and Respublica residence engagement, supported by activations, WhatsApp and digital.

Urban Playground

Dedicated urban sport, e-sports and expression venues for brand integration: gaming, sport, events, sampling, screens and social content.

Community experience

Every touchpoint matters.

People, places, digital channels and marketing shape how communities experience brands and one another.

Explore community experience
  • Motherland OMNi team

    People Touchpoint

    We empower staff to be engaged and have the ability to respond to community needs.

  • Small business owner photographing her products

    Physical Touchpoint

    We strengthen the physical environment’s value proposition and lifestyle-enhancing experience.

  • Man smiling at his phone while holding a coffee

    Digital Touchpoint

    We engage audiences via digital channels based on their profile, behaviour, and preferences.

  • Nivea brand activation in a shopping mall

    Marketing Touchpoint

    We assist communities in managing stakeholder expectations and growth in market share.

Contributing to thriving communities

We leverage each community touchpoint to improve and strengthen experience between brands and communities.

Our goal is to drive the creation of shared value, improve stakeholder understanding and contribute to creating thriving communities.

Learn about OMNi
Community radio presenters on air in the Village

Let’s build meaningful connections.

Tell us about your next campaign. We’ll help you connect your brand with the communities that matter.