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Community Experience

Stronger communities.
Meaningful connections.

Connect people, places and digital experiences to help communities and brands thrive.

Plan your community experience
Kasie FM interview in the Community Radio Village
Commuters using their phones under an OMNi-Fi billboard
Small business owner photographing her products
Motherland OMNi team at a community event
  • 270+Community and campus radio stations
  • 70Retail partners
  • 800Internships
  • 10K+Jobs created

Our communities

Community experience is the sum of our interactions with people, places, digital channels and brands. Explore the environments where those connections happen.

  • Malls

    ±R644 billion

    70% of retail spending is in malls.

  • Community sport, leisure and entertainment

    One of the leading forms of escapism and a way of connecting as a community.

  • Retailers

    R900bn

    Estimated township economy, with an R220bn informal FMCG market.1,2

  • Hospitality

    3–6 hours

    Dwell time of between 3 and 6 hours.

  • Transit

    33.5%

    Of households used taxis weekly.3

  • Community radio

    One of the leading hyper-local media types.

Sources

  1. R220bn informal FMCG market: Trade Intelligence, 26 August 2026. tradeintelligence.co.za
  2. R900bn estimated township economy: Standard Bank / Foshizi, Township Informal Economy Report, 2025. standardbank.co.za
  3. 33.5% of households used taxis weekly: Stats SA, General Household Survey 2025. statssa.gov.za
Group of women with their phones at a community event

People

People touchpoint

We gather digital and behavioural insights, from employees and communities. We utilise the B-BBEE scorecard requirements and conduct a training needs analysis, as inputs into the strategy.

Together, we develop a people solution strategy to support the customer experience ambition. We deploy an employee engagement platform to enable the development of the desired culture.

To support the execution of the strategy we tailor a training and development solution maximising B-BBEE scorecard requirements.

Small business owner photographing her products

Places

Physical touchpoint

Our physical solution focuses on products and executions within our physical environment that will improve the customer experience.

This includes retail experience, experiential spaces and brand experience spaces.

Man smiling at his phone while holding a coffee

Digital

Digital touchpoint

Our digital strategy builds a long-term digital transformation roadmap, starting with critical priorities.

We then help develop and deliver digital products, experiences, and value propositions that improve the long-term sustainability of your business.

We focus on building an engaged audience, improving revenue and foot traffic, generating preference and behavioural insights and improving the transformation scorecard.

Shoppers visiting a Nivea brand activation stand in a mall

Marketing

Marketing touchpoint

We help in-house marketing teams use research and insights to create an effective, targeted and measurable marketing and communication plan. We then execute that plan through our integrated offering.

Our portfolio-based strategy aligns with your business objectives, using economies of scale to support community experience, conversion, loyalty, insights and positive community impact.

Let’s build meaningful connections.

Tell us about your next campaign. We’ll help you connect your brand with the communities that matter.

Talk to an expert