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010 006 2357 hello@motherlandomni.co.za

Brand Experience

Build your brand.
Connect with people.

Bring your brand closer to communities through radio, digital channels and experiences in the real world.

Plan your brand experience
Dancer at Urban Playground
Chibuku brand activation in a mall
DJ performing outdoors at a city event
Delegate speaking at a TETA gathering
Urban Playground pool hall

What is brand experience?

Brand experience is consumers’ overall impression and perception when interacting with a particular brand. It encompasses all the sensory, emotional, and intellectual interactions individuals have with a brand, both digitally and physically.

Based on the brand objectives, we can evoke emotions, build trust, drive conversion, foster loyalty, and create a lasting connection between the brand and its customers by leveraging relevant community touchpoints.

  • 14MCombined station social reach through OMNi-Social
  • 12MDaily impressions through OMNi-Fi
  • 150+Brand activations
  • 180+Outside broadcasts
Presenter speaking at the microphone at a community event

Reach

Community Radio

Motherland OMNi creates customised campaigns that resonate with your target community. We tailor your brand message to the unique needs and preferences of your audience.

Our collaboration with brands focuses on harnessing the power of community radio stations. These stations are deeply rooted in local issues and events, making them the go-to source for listeners seeking a genuine connection to their community.

  • 72%of community radio listeners feel a strong bond with their local station
  • 73%are more inclined to support businesses that advertise on their local community station

Community radio reach is a minimum of 8,5M listeners.

Explore community radio

Reach

In-Taxi Screens

Screens inside minibus taxis put your brand in front of commuters for the length of their journey.

471In-taxi screens
2MCommuters reached per month
OMNi-Fi signage at a public Wi-Fi zone

Engagement

OMNi-Fi

Wi-Fi advertising across 11,420 public free Wi-Fi hotspots throughout South Africa.

These hotspots include taxi ranks, taxis, malls and informal retail. Additionally we can provide Pop-up Wi-Fi when your brand is on the move.

  • 12M daily impressions
  • 5.5M commuters connected daily
  • Average CTR between 5% and 12%
  • 15 to 30 second unskippable video ads, with approximately 85% retention to 30 seconds and a direct click-through to your brand
Man smiling at his phone while holding a coffee

Engagement

OMNi-Social

We have access to the social media pages of 270+ community and campus radio stations, with a combined reach of approximately 14M.

16% more engagement rate when combined with community stations.

Nivea brand activation in a shopping mall
Call of Duty brand activation installation

Experiential

Brand Activations

Activations play a critical role in driving community participation in campaigns.

The goal of brand activations is to create an emotional connection between the brand and the consumer, and to generate positive word-of-mouth marketing. By providing an engaging and memorable experience, brand activations can help a brand stand out in a crowded marketplace and build a stronger relationship with its target audience.

  • We have 6 decades of collective experience in brand activations and events
  • We provide the golden thread between activations and events across transit, mall, retail, hospitality, and sports, leisure and entertainment environments
  • Our access to community radio stations means we can provide effective tailor-made crossovers and outdoor broadcasts
  • We leverage OMNi-Fi and OMNi-Social to drive targeted foot traffic to activations and events
Crowd at Kota Festival

Experiential

Social Cohesion Calendar Events

We have developed a strategic network of calendar events across South Africa.

Our event management team will ensure your brand is On Air, Online, On the Ground and On Point right through the event, to create a more extensive reach for your brand.

  • These events have been in existence for more than five years
  • They attract between 5,000 and 25,000 people
  • They offer brand and product exploration, experiential activities and conversion opportunities

Impact

Where communities live and play.

Large experiential spaces where brands become part of everyday life for students and young South Africans.

OMNi-Student

Reach students where they study and live: campus radio and Respublica residence engagement, supported by activations, WhatsApp and digital opportunities.

  • Campus radio
  • Respublica student residences
  • Activations, WhatsApp and digital
Read the OMNi-Student story
Urban Playground pool hall

Urban Playground

Dedicated urban sport, e-sports and expression venues where brands become part of how young South Africans play.

  • Gaming and e-sports
  • Sport and events
  • Sampling and screens
  • Social content
  • Experiential spaces

Our four pillars

Reach

  • 270+ community and campus radio stations
  • OMNi-Fication
  • In-Taxi Screens

Engagement

  • OMNi-Fi
  • OMNi-Social
  • OMNi-Lab

Experiential

  • Calendar Events
  • Brand Activations

Impact

  • Respublica (Student Living)
  • Urban Playground

Consumer path to purchase

The touchpoints we connect along the way, from the first thing people hear to the place they buy.

  1. Community Radio

    Commercial spots, live reads, sponsored content, OBs and crossovers, OMNi-Social, and affinity initiatives

  2. Transit

    OMNi-Fi, In-Taxi Screens, in-taxi activations and taxi rank activations

  3. Retailers

    In-store activations

  4. Malls

    OMNi-Fi and activations

  5. Hospitality

    Activations

  6. Sports, leisure and entertainment

    Event sponsorship, activations, OMNi-Fi and OMNi-Social

Let’s build meaningful connections.

Tell us about your next campaign. We’ll help you connect your brand with the communities that matter.

Talk to an expert