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What is Brand Experience?

BRAND EXPERIENCE is consumers’ overall impression and perception when interacting with a particular brand. It encompasses all the sensory, emotional, and intellectual interactions individuals have with a brand, both digitally and physically.

Based on the brand objectives, we can evoke emotions, build trust, drive conversion, foster loyalty, and create a lasting connection between the brand and its customers by leveraging relevant community touchpoints.

14

Reach / OMNi-Social

10

Daily impressions / OMNi-Fi

150

Brand Activations

180

Outside Broadcasts

REACH

Community Radio

Motherland OMNi creates customised campaigns that resonate with your target community. We tailor your brand message to the unique needs and preferences of your audience.

Our collaboration with brands focuses on harnessing the power of community radio stations. These stations are deeply rooted in local issues and events, making them the go-to source for listeners seeking a genuine connection to their community. Research shows 72% of community radio listeners feel a strong bond with their local station.

73% of listeners stated that they are more inclined to support businesses that advertise within their local community radio station.

  • Community Radio reach is a min of 8,5M listeners
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ENGAGEMENT

OMNi-Fi

Wi-Fi Advertising across 7860 public FREE Wi-Fi Hotspots throughout South Africa.

These Hotspots include Taxi Ranks, Taxis, Malls, and Informal Retail.

Additionally we can provide Pop-up Wi-Fi when your brand is on the move.

  • 10M Daily Impressions
  • Average CTR of 12% Global average is 0,46%
  • 100% viewability up to 15 sec and 85% retention to 30 sec with a direct click-through to your brand

OMNi-Social

We have access to 270 Community Radio Stations social media pages with a  reach of 14M collective users.

  • 16% more engagement rate when combined with Community Stations.

EXPERIENTIAL

Brand Activations

Activation play a critical role in driving community participation in campaigns.

The goal of brand activations is to create an emotional connection between the brand and the consumer, and to generate positive word-of-mouth marketing. By providing an engaging and memorable experience, brand activations can help a brand stand out in a crowded marketplace and build a stronger relationship with its target audience.

  • We have 6 decades of collective experience in Brand Activations and Events
  • We provide the golden thread activation and events between transit, mall, retail, hospitality and sports, leisure and entertainment environments
  • Our access to Community Radio Stations empowers us to be able to provide effective tailor-made crossovers and outdoor broadcasts
  • We leverage OMNi-Fi & OMNi-Social to drive TARGETED foot traffic to activations and events

AFFINITY

Social Cohesion Calendar Events

We have developed a strategic network of Calendar Events across SA. Our event management team will ensure your brand is On Air, Online, On the Ground & On Point right through the event.  To create a more extensive reach for your brand. 

  • These events have been in existence for more than five years
  • They attract between 5,000 to 25,000 people
  • These events offer brand and product exploration, experiential activities, and conversion opportunities.

Consumer Path to Purchase

Community Radio

Commercial spots, Live Reads, Sponsored Content, OB’s & Crossover, OMNi-Social, and Affinity Initiatives

Transit

OMNi-Fi, In Taxi Activations, and Taxi Rank Activations

Retailers 

Instore Activations

Malls

OMNi-Fi and Activations

Hospitality 

Activations

Sports, leisure & entertainment 

Event Sponsorship, Activations, OMNi-Fi, and OMNi-Social 

Connect with us today and experience the power of authentic and meaningful connections.

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