Urban Playground: Where Soccer Meets Culture

We believe the strongest connections happen in the places where people live, play, and celebrate what they love most. And for millions of South Africans, that passion is soccer. ⚽

That’s why we are proud to be part of Urban Playground’s UnderGround Soccer (UGS): Street Kings Series, a cultural movement where street soccer collides with music, lifestyle and community. This isn’t just another tournament. It’s a platform for expression, a stage for raw talent, and a space where culture is lived out loud.

Why It Matters

UGS isn’t about scale for the sake of it. It’s about resonance.

• 3v3 and 1v1 matchups push the creativity and skill of players.
• Music and lifestyle fuse with the game to create a full cultural experience.
• Community roots ensure it speaks authentically to the audiences who matter.

This isn’t soccer in isolation. It’s soccer as it’s really lived in the rhythms of the township and in the voices of the youth.

For Brands, A Real Opportunity

This series is already building towards something historic: the first professional street soccer league in the world by 2026. And right now, there is still room for sponsors to come on board.

By partnering with UGS, brands have the chance to:

• Be visible where passion lives.  Across courts, kits, and content.
• Be present where community trust is strongest. Through radio, Etv broadcasts, and digital culture.
• Be relevant by investing in culture. Not just sport, but the lived energy of a generation.

Why Motherland OMNi?

Because we don’t just buy media, we build meaning. We connect brands to communities through lived experiences, not just airtime.

UGS is the kind of movement that proves it: rooted, resonant and ready to grow.

Want to Know More?

Sponsorship opportunities are still available.

Let’s build a partnership that doesn’t just show up, but shows up in the places that count.

Contact us today to explore UGS sponsorship opportunities with Motherland OMNi.